To create THE leading brand and community for ancient folklore lovers, history and spirit of adventure.
Colorful, atypical, enduring. Rebellious.
A symbol of rebellion & adventure
Our emblem is the wanderer's rune, also called Rune(s) of Oak (Runes de Chêne in French). A collection of engravings and ancient symbols found in the 4 corners of Europe and its history.
This symbol conveys a vision of the world halfway between the new and the old. It speaks to all those who draw inspiration for the future from the past. In forgotten values of adventure, camaraderie, authenticity and beauty, strength and rebellion against the coldness of the modern world.
Those who haven't lost the will to fight.
Those who hum songs from the depths of time.
Those who walk their old-growth forests with respect.
Those who vibrate to the beauty of what has been bequeathed to us.
The wanderer's rune, or Oak Rune(s) (Runes de Chêne in French)
Rekindling the flame
History is an eternal source of learning and inspiration, from which we draw to develop iconic T-shirts capable of educating and aspiring to great things. Worn as a conscience, a Runes de Chêne defends a vision of the world that opposes cultural erasure, the standardization of peoples and the monotony of modernity.
Serving the people
We defend the postulate that benevolence between peoples depends on taking root in and taking pride in one's heritage, rather than erasing or ignoring it. Like human beings, a people who don't love themselves can't love others, or offer them anything good.
Our artistic direction is particularly interested in the folklore of Europe's indigenous peoples, to bring a fresh vision that defies preconceived ideas.
Preserving nature
The first ecology lies in the wisdom of preserving the land that gave birth to us, to bequeath it to our descendants. Runes de Chêne cannot exist without a fierce commitment to preserving our natural ecosystem and its sacred dimension.
HERITAGE
NATURE
FOLKLORE
CAMARADERIE
MYTHS
ADVENTURE
HISTORY
HERITAGE
FANTASTIC
At your side since 2018
From our launch with a simple Google form on Facebook in November 2018, to today a company that travels France to meet you, we continue to fight every day for you, and for this vision of the world explained above. Together, we're building an atypical, high-quality brand model capable of having a lasting impact on the landscape of our time.
Thanks to you, Runes de Chêne continues to exist, and reinvests all its profits in the Travelers' Guilda mobile application & circular economy for all History, Nature & Adventure enthusiasts.
We share a lot of cool things on our Instagramd account, which is brand new for our english community. And we also started a blog about folklore, myths, long forgotten heritage and symbolism...