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Our mission

To create THE benchmark French brand for European folklore, history and the spirit of adventure. Highly colorful, atypical, sustainable, rebellious.

Rekindling the flame

History is an eternal source of learning and inspiration, from which we draw to develop iconic T-shirts capable of educating and aspiring to great things. Worn as a conscience, a Runes de Chêne defends a vision of the world that opposes cultural erasure, the standardization of peoples and the monotony of modernity.
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Serving the people

We defend the postulate that benevolence between peoples depends on taking root in and taking pride in one's heritage, rather than erasing or ignoring it. Like human beings, a people who don't love themselves can't love others, or offer them anything good.

Our artistic direction is particularly interested in the folklore of Europe's indigenous peoples, to bring a fresh vision that defies preconceived ideas.
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Preserving nature

The first ecology lies in the wisdom of preserving the land that gave birth to us, to bequeath it to our descendants. Runes de Chêne cannot exist without a fierce commitment to preserving our natural ecosystem and its sacred dimension.

HERITAGE

NATURE

FOLKLORE

CAMARADERIE

MYTHS

ADVENTURE

HISTORY

HERITAGE

FANTASTIC

At your side since 2018

From our launch with a simple Google form on Facebook in November 2018, to today a company that travels France to meet you, we continue to fight every day for you, and for this vision of the world explained above. Together, we're building an atypical, high-quality brand model capable of having a lasting impact on the landscape of our time.

Thanks to you, Runes de Chêne continues to exist, and reinvests all its profits in the Travelers' Guilda mobile application & circular economy for all History, Nature & Adventure enthusiasts.